Business cards are essential tools for sharing information about an individual or company. They typically include important details such as the person’s name, job title, company name, logo, and contact information such as phone number, email address, and physical address. In recent years, many business cards have also incorporated additional features such as QR codes or augmented reality components, enabling recipients to access more information about the individual or company.

Over time, business cards have evolved from the traditional paper form into digitalized forms, known as digital business cards, electronic business cards, or e-business cards. These digital forms serve the same purpose as traditional business cards, providing a fast and efficient means of sharing contact information with professional circles, particularly when developing new business opportunities. Digital business cards can be exchanged via email, text message, or social media, making it easier for people to connect with each other.

Business cards not only provide contact information but also serve as a marketing tool for a company. A well-crafted business card can promote a company's brand and image, transmitting the corporate business identity through simple practices of corporate etiquette. Moreover, exchanging business cards during networking events is considered an essential professional practice in many cultures.

The digitalization phenomenon has resulted in the growth of the virtual business card and digital business card markets, driven by the increasing adoption of smartphones and the growing trend towards professional communication. According to some researchers, the global digital business card and digital business card app market size was valued at USD 708.4 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 29.7% until 2028.

Despite the increasing popularity of digital business cards, traditional business cards still play an important role in some cultures and industries, particularly in conservative settings. The physical exchange of business cards is still considered a sign of respect and professionalism in many parts of the world. Therefore, it is essential to keep in mind the cultural and industry-specific practices when exchanging business cards in a professional setting